Roof Plumber Goes From Buying Leads for $50 To Generating His Own For $20
Rigs Roofing
Josh Carroll
Owner
Industry
Roofing
Location
Perth, WA
Start Date
10th Nov 2025
Rigs Roofing is a roof restoration company in Perth Western Australia that specialises in roof plumbing. Like many service-based businesses, Josh relied on pay per lead platforms for work, paying upwards of $50 per lead which weren’t even exclusively his, leaving him struggling to make profit and fighting to win jobs.
Challenge
Rigs Roofing had no website, Google Business Profile, SEO strategy or paid advertising in place. With virtually no digital presence, Josh relied almost entirely on pay-per-lead platforms, paying upwards of $50 for each lead while competing against other roofing businesses for the same enquiries. The business was starting from scratch and needed a way to build its own online presence and generate leads directly.
Action
Using Suburb Stack, Josh built a complete website and generated 365 SEO and conversion-optimised landing pages targeting every suburb across Perth for roof plumbing services. This gave Rigs Roofing a strong digital foundation, broad local search coverage and dedicated pages designed to turn visitors into genuine enquiries, all managed through one platform.
Results
Pages Built
365+
SEO Traffic Generated
114 Clicks in 3< Months
Leads Generated
152+
