Floor Removal Company Gets 2.5x More Leads With 0 Increase In Adspend In 1 Month
Efficient Floor Solutions
McGregor Hall
Owner
Industry
Flooring
Location
Brisbane, QLD
Start Date
2nd July 2026
McGregor Hall, owner of Efficient Floor Solutions, had already tried working with a marketing agency but was not seeing the results he expected. After switching to Suburb Stack, the floor removal business generated 2.5 times more leads without increasing its Google Ads spend.
Challenge
McGregor was investing in an agency to manage the business’s digital marketing, but the campaigns were not producing enough quality enquiries. The broad landing pages did not closely match the services and locations potential customers were searching for, leaving Efficient Floor Solutions paying for traffic that was not consistently converting into work.
Action
Using Suburb Stack he created 432 SEO and conversion-optimised tile removal pages targeting individual suburbs across the business’s service area. These locally relevant pages were connected to the existing Google Ads campaign, giving each search a more specific landing page. This helped Efficient Floor Solutions generate 2.5 times more leads using the same advertising budget.
Results
Pages Built
432
Cost Per Lead
From $134.62 to $48.88 per lead in one month
Increase In Leads
162.5%
