If you want to run targeted ad campaigns alongside your Suburb Stack location pages, you’ll need a Google Ads account. Setting one up is quick and free – you only start paying once your ads go live.
Step 1: Go to the Google Ads Website
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Visit ads.google.com and click Start Now.
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Sign in with your Google account. If you don’t have one, click Create Account and follow the prompts.
Step 2: Choose Your Campaign Mode
Google will try to push you into Smart Campaigns, but for full control (and to make the most of Suburb Stack’s campaign structure), choose Switch to Expert Mode at the bottom of the screen.
Step 3: Set Your Campaign Goal (Optional)
In Expert Mode, you can select a campaign goal (e.g., Leads, Website Traffic, Sales) – or choose Create a campaign without a goal’s guidance for maximum flexibility.
Step 4: Enter Your Business Details
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Billing Country – Select your country.
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Time Zone – Choose the one your business operates in.
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Currency – Select your preferred currency for billing and reporting.
Step 5: Set Up Billing
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Add your payment method (credit card, debit card, or bank transfer).
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Choose whether you want automatic or manual payments.
Step 6: (Optional) Create Your First Campaign
If you’re setting up Google Ads to work with Suburb Stack:
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You can skip campaign creation for now and instead import your suburb-specific campaigns from Suburb Stack via Google Ads Editor.
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This ensures perfect alignment between your ads, keywords, and location landing pages – giving you higher Quality Scores and lower CPCs.
Step 7: Access Your Account Dashboard
Once your account is created, you’ll land on the Google Ads dashboard, where you can:
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View campaigns.
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Set budgets.
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Track performance.
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Manage billing.