Adding metadata and schema data to your page template ensures every Suburb Stack page is SEO-ready from the moment it goes live. When done correctly, this improves rankings, click-through rates, and how your business appears in Google search results.
In this guide, we’ll walk through how to add SEO metadata and schema data to your page templates so they scale automatically across all suburbs and services.
Adding Metadata and Schema Data to Your Page Template
Once your page layout and content are set, it’s time to optimise how Google sees and understands your pages.
Step 8: Add Your SEO Meta Data
SEO metadata controls how your pages appear in Google search results. This includes your meta title and meta description.
Start by navigating back to your page settings.
Click Edit Meta Data.
You’ll now add SEO meta titles and descriptions for each rendition. If you’re using five renditions, make sure all five have metadata filled in.
Always include the {{suburb}} variable so each generated page is automatically localised.
Example meta title format:
{{service}} in {{suburb}} | {{business_name}}
Example meta description format:
Looking for reliable {{service}} in {{suburb}}? Book trusted local professionals today.
By setting this once at the template level, Suburb Stack applies it to every suburb-based page you generate.
Step 9: Add Your Schema Data
Schema helps Google understand your business, services, and credibility. Suburb Stack makes this easy by generating structured data directly from your page settings.
Go back to your page settings.
Click Create Schema Data.
Add your schema information for the following types:
Aggregate Reviews
Display review ratings to strengthen trust and improve click-through rates.
Local Business
Define your business name, address, service area, and contact details for local SEO.
Organisation
Connect your brand entity across your website and search results.
Service
Clearly define the service you provide so Google understands what each page represents.
Once saved, this schema is automatically applied across all generated pages and stays in sync with your service and suburb data.
Why this matters
By adding metadata and schema at the template level, every Suburb Stack page is fully optimised without manual work. Your pages become easier for Google to index, more appealing in search results, and more likely to convert visitors into leads.
With metadata and schema in place, your pages are now ready to scale across hundreds or thousands of locations with confidence.